Guangzhou Construction Machinery Exhibition: Intellectually Driven Green Future, Linking Global Business Opportunities

I. Key Exhibition Information

1. Organizer

The exhibition is hosted by China Foreign Trade Center (Group) Co., Ltd., and is an industry grand event in the field of construction machinery and special vehicles.

2. Exhibition Name

2025 Guangzhou International Construction Equipment & Special Vehicle Exhibition (official abbreviation: GICE 2025)

3. Exhibition Time

June 27 - 29, 2025 (Friday to Sunday), 9:00 - 17:30 daily (admission stops at 17:00).

The 3-day exhibition covers weekends, facilitating engineering enterprise teams, distributors, and general visitors to arrange their visiting time flexibly.

4. Venue

Guangzhou Poly World Trade Expo Center (No. 1000, Xinguang East Road, Haizhu District, Guangzhou)

• Transportation Advantages: Adjacent to Exit C of "Pazhou Station" on Metro Line 8, with a direct 8-minute walk to the exhibition hall; there are 10 special bus routes nearby, and there are exhibition shuttle buses from Baiyun Airport and Guangzhou South Railway Station (reservation in advance via the official mini-program is required).

• Supporting Services: The exhibition hall is equipped with 15 visitor rest areas and 8 catering centers (providing Cantonese-style light meals, fast food, and coffee drinks). There are 20 cooperative hotels within 3 kilometers around, and visitors holding exhibition tickets can enjoy a 20% discount on the agreement price.

• Parking Convenience: The underground parking lot of the exhibition hall can provide more than 5,000 parking spaces. By making a reservation through the official WeChat public account of "GICE 2025", visitors can enjoy the "reserved car owner fast entry channel" to avoid on-site queuing.

5. Exhibition Theme

"Intelligent Driven Engineering · Green Create Future - 2025 Construction Machinery Innovation and Globalization Connection Conference"

• Core Direction 1: Focus on "intelligentization", demonstrate the application of technologies such as 5G remote control, digital twins, and equipment Internet of Things (IoT) in construction machinery, and solve the industry pain points of "difficulty in hiring and low efficiency".

• Core Direction 2: Deeply engage in "greenization", centrally present low-carbon equipment such as pure electric, hydrogen fuel, and hybrid power, as well as equipment remanufacturing and energy-saving transformation solutions, in response to the national "dual carbon" goal and global green infrastructure needs.

II. Exhibition Highlights and Attractions

1. Over 300 Domestic and Overseas Brands Gather Together, with Popular Equipment Launched Concentratedly

• Domestic Brands Launch Powerful New Products: Sany Heavy Industry globally launches the "AI Adaptive Excavator SY850H - AI", which can automatically identify soil density and material type to adjust excavation force, improving work efficiency by 25%; XCMG exhibits the "Pure Electric Mining Dump Truck XDE440 - EV" with a range of over 100 kilometers and a load capacity of 40 tons, suitable for low-carbon operations in large mines; Liugong brings the "Unmanned Paving and Compacting Unit", including pavers, rollers, and sweepers, which can realize the whole-process unmanned road construction with an error controlled within ±3mm.

• Localized Customization of International Brands: Caterpillar launches the "South China Humid and Hot Version Excavator CAT 349 GC - RA", with the machine body coated with anti-corrosion nano-coating and the hydraulic system equipped with waterproof sealing design, reducing the failure rate by 30% in the rainy season; Komatsu demonstrates the "Hybrid Loader WA470 - 8 HY", which has a fuel consumption 18% lower than that of traditional models, suitable for high-frequency operation scenarios such as municipal administration and ports; Volvo brings the "ECR25E Electric Mini Excavator" with a machine height of only 2.1 meters, which can enter indoor and narrow roadways for operation, and its zero-emission feature is suitable for the reconstruction project of old residential areas.

• Full Coverage of Special Equipment: From "mini construction machinery" (1 - 3 ton excavators, small breakers) to "large special equipment" (mining excavators over 50 tons, tunnel boring machines), from "wetland-specific equipment" (floating box amphibious excavators, wide-track loaders) to "plateau equipment" (turbocharged excavators, rollers with low-temperature start-up at -30℃), and even "explosion-proof roadheaders" for tunnel construction and "tracked emergency repair robots" for emergency rescue, all can be experienced and operated on-site.

2. "Intelligent Construction Experience Hall" for Immersive Interaction, Unlocking Black Technology by Yourself

• 1:1 Real-Scene Construction Site Simulation: Three real-scene scenarios of "municipal road construction", "mine mining", and "tunnel construction" are built in the exhibition hall. Visitors can wear AR glasses to view real-time equipment data (such as engine speed, hydraulic pressure, fuel consumption), or control the excavator 1 kilometer away through the remote control console to complete the whole process of "trenching - loading - leveling" operation, intuitively experiencing the accuracy and efficiency of "unmanned construction".

• Digital Twin Technology Demonstration: Zoomlion demonstrates the "Equipment Digital Twin System" on-site. Scanning the equipment QR code can generate a 1:1 digital model, which synchronizes the equipment operation status in real time. It can also simulate the processes of "hydraulic system fault diagnosis" and "parts replacement". Even beginners can understand the mechanical principles, which is suitable for the training of enterprise operation and maintenance personnel.

• Free Use of AI Selection Tool: The organizing committee, in collaboration with the China Construction Machinery Industry Association, has developed the "AI Selection Assistant". Visitors can input "operation scenario (such as rural reconstruction)", "daily operation volume (such as 100 cubic meters)", and "budget range", and the system can automatically recommend suitable equipment models and brands, and generate a procurement cost calculation report (including equipment unit price, fuel consumption, and maintenance cost), helping beginners quickly select the right equipment.

3. "Green and Low-Carbon Zone" Becomes the Focus, with Zero-Carbon Equipment Available for Test Drive

• Zero-Distance Test Drive of Low-Carbon Equipment: A 10,000-square-meter test drive site is set up in the zone. Visitors can make an appointment to test drive Sany Heavy Industry's "Hydrogen Fuel Excavator XE380H - FCEV" (with a range of 8 hours and zero carbon emission) and XCMG's "Pure Electric Loader LW500FV - EV" (with 2 hours of charging and 8 hours of operation). There are professional coaches on-site to guide the operation, allowing visitors to experience the "zero noise and zero emission" operation.

• Informative Green Technology Forum: Experts from the Ministry of Housing and Urban-Rural Development and the China Construction Machinery Industry Association (CCMA) are invited to interpret the "2025 Green Infrastructure Subsidy Policy" and "Low-Carbon Equipment Procurement Preferential Rules"; brands such as Caterpillar and Komatsu share "equipment remanufacturing technology" and demonstrate the renovation process of old excavator engines (the performance after renovation reaches 95% of that of new machines, and the price is only 70% of that of new machines), teaching enterprises to reduce costs and be environmentally friendly.

• Panoramic Display of Green Industry Chain: From "low-carbon equipment R&D" to "waste parts recycling", the complete green industry chain is presented. For example, Liugong demonstrates the "excavator remanufacturing production line", where old equipment is disassembled, cleaned, inspected, and renovated to finally meet the standards of new machines; CATL brings "special power batteries for construction machinery", which support fast charging and echelon utilization, solving the "range anxiety" of new energy equipment.

4. Over 200 Targeted Matching Activities, Gaining Orders While Visiting the Exhibition

• One-on-One Procurement Matching Meetings: Purchasers who register in advance can enjoy "3-to-1" accurate matching (3 high-quality suppliers matching 1 purchaser). The organizing committee provides independent negotiation rooms, and some orders can enjoy "exhibition-exclusive discounts" (up to 8% direct discount). For procurement amounts of 500,000 yuan or more, an additional "free equipment maintenance service" is given.

• Distributor Investment Promotion Special Session: Brands such as Sany, XCMG, and Caterpillar release the 2025 South China regional investment promotion policies, providing "regional exclusive agency rights", "first-batch purchase subsidies (up to 200,000 yuan)", and "after-sales technical training support". Some brands launch the "zero-inventory joining" model (distributors do not need to stock up, and the manufacturer directly delivers goods to customers), which is suitable for distributors who want to expand their product lines.

• Cross-Border Trade Matching Meetings: More than 50 overseas purchasers from Southeast Asia, the Middle East, Africa and other regions (such as the Vietnam Construction Association and the Saudi Arabia Infrastructure Group) are attracted. On-site multilingual translation, customs duty consultation, and logistics matching services are provided. Domestic brands can directly connect with the "Belt and Road" infrastructure project orders, easily expanding the overseas market.

5. Interactive Activities Are Fun and Knowledge-Enhancing, Suitable for the Whole Family to Visit

• Construction Machinery Science Popularization Corner: 1:20 scaled-down models are used to disassemble the "excavator boom, arm, and bucket". Professional explainers demonstrate the "hydraulic transmission principle" (such as "how the boom realizes lifting through the hydraulic oil pushing the oil cylinder"); "equipment graffiti" and "model assembly" activities are prepared for children aged 3 - 12. Parents can take their children to play and learn at the same time, cultivating their interest in engineering technology.

• Operation Skill Challenge Competition: Projects such as "mini excavator pile winding" and "loader accurate basketball shooting" (using the loader bucket to throw basketballs into the basket) are set up. Visitors can register for free to participate. The winners can receive brand-customized gifts (such as Sany Heavy Industry excavator models and Volvo safety helmets). Beginners can get guidance from professional coaches, easily experiencing the fun of operation.

• Industry Talent Recruitment Fair: More than 50 exhibitors (such as Sany, XCMG, and Caterpillar) recruit on-site for positions such as mechanical engineers, equipment operation and maintenance engineers, and sales managers, providing more than 800 job opportunities. Graduating students can participate in career planning consultation for free with their resumes, and some enterprises issue internship offers on-site.

III. Participation Value (Benefits for Different Groups)

1. For Engineering Enterprises / Purchasers: Reduce Costs, Improve Efficiency, and Select Equipment Accurately

• One-Stop Price Comparison Saves Time: With over 300 brands displayed together, there is no need to travel around the country to compare equipment performance, price, and after-sales service, saving at least 30% of procurement time.

• Enjoy Discounts on Early-Year Procurement: Register with the enterprise business license to enjoy the "exhibition-exclusive procurement price", and some equipment is 5% - 8% lower than the market price; for procurement amounts of 1 million yuan or more, an additional "annual equipment inspection service" (including 2 on-site inspections) is given to reduce later operation and maintenance costs.

• Customized Solutions: For special scenarios such as "wetland dredging", "plateau construction", and "tunnel excavation", face-to-face communication with the brand technical team can be conducted to customize the integrated solution of "equipment + operation and maintenance + training"; for example, plateau projects can customize excavators with the dual configuration of "turbocharged engine + low-temperature start-up system" to solve equipment failures caused by oxygen deficiency and low temperature.

2. For Equipment Distributors / Agents: Expand Resources and Seize Market Opportunities

• Connect with Leading Brands for Investment Promotion: International and domestic leading brands centrally release the blank agency rights in the South China region. On-site negotiations can be conducted on "lower purchase discounts", "exclusive regional protection policies", and "advertising and promotion support"; for example, becoming the exclusive agent of a certain brand in the Guangzhou region can obtain the "50% discount on the first batch of purchases" subsidy provided by the manufacturer, quickly opening the local market.

• Gain Insight into Market Trends: Through the "2025 Construction Machinery Channel Development Forum" held during the exhibition, understand the market demand growth data of "electrified equipment" and "intelligent equipment", adjust the inventory structure in advance, and avoid the risk of unsalable products.

• Obtain Accurate Customer Resources: The organizing committee provides distributors with the "purchaser directory" (real-name authentication required), including contact information of more than 3,000 engineering enterprises (such as municipal groups, construction companies, and mining enterprises), helping distributors quickly expand customers and improve the order conversion rate.

3. For Industry Practitioners / Technical Personnel: Update Knowledge and Enhance Competitiveness

• Learn Cutting-Edge Technologies: Get close contact with innovative achievements such as AI excavators, unmanned construction equipment, and hydrogen fuel power systems, participate in professional forums such as "intelligent operation and maintenance" and "low-carbon technology", and understand the latest industry technology trends (such as "the application of digital twins in equipment maintenance" and "breakthroughs in hydrogen fuel storage technology").

• Technical Exchange to Solve Pain Points: An "Engineer Salon" is set up on-site, where technical discussions can be conducted with technical experts from brands such as Sany and Caterpillar on practical issues such as "excavator hydraulic system fault diagnosis", "intelligent algorithm optimization", and "equipment energy-saving transformation" to solve technical problems in daily work.

• Obtain Certification Training: Brands such as XCMG and Volvo provide "equipment operation certification training" on-site. After passing the theoretical examination and practical assessment, participants can obtain the industry-recognized "Construction Machinery Operation Certificate", enhancing workplace competitiveness and facilitating promotion and salary increase.

4. For General Visitors / Student Groups: Popular Science and Entertainment, Enlighten Career Directions

• Learn Knowledge in a Fun Way: Understand the working principles of construction machinery intuitively through AR and VR technologies, and operate "mini excavator models" by yourself (capable of completing sand excavation and loading actions), breaking the stereotype of "construction equipment = cumbersome" and experiencing the sense of technology in the industry.

• Career Enlightenment Education: For students majoring in machinery and engineering, they can understand the application scenarios of different equipment on-site (such as "how tunnel boring machines excavate subway tunnels" and "how amphibious excavators work in wetlands"), and initially connect with internship opportunities with enterprise HR, providing references for future career planning.

• Parent-Child Interaction Time: The "Construction Machinery Science Popularization Corner" prepares "equipment graffiti" and "model assembly" activities for parent-child families. Parents can take their children to play and learn at the same time. For example, by assembling excavator models, children can understand the "cooperative working principle of the boom, arm, and bucket" and cultivate their interest in engineering.

IV. Exhibition Significance

1. Gather Strength for South China Infrastructure and Support Regional Development

   As a core city in the Guangdong-Hong Kong-Macao Greater Bay Area, Guangzhou is a "hub node" for infrastructure projects in South China. In the first half of 2025, major projects such as the "Pearl River Delta Intercity Railway Expansion", "Guangzhou Port Deep Water Channel Upgrade", and "Pearl River Delta Water Resources Allocation Project" will be launched.

   This exhibition centrally displays customized equipment suitable for the humid and hot climate and mountainous terrain in South China (such as anti-corrosion excavators and mountain-specific rollers), providing "equipment supply + technical support" for infrastructure projects in the region, helping projects land quickly and advance efficiently, and promoting the integrated development of infrastructure in the Guangdong-Hong Kong-Macao Greater Bay Area.

2. Lead the Industry's "Intelligent and Green Transformation" and Promote High-Quality Development

   With the theme of "Intelligent Driven Engineering · Green Create Future", the exhibition guides industry enterprises to upgrade from "traditional manufacturing" to "intelligent manufacturing" and "green manufacturing" by centrally demonstrating intelligent and low-carbon equipment and technologies (such as AI excavators and hydrogen fuel engineering vehicles).

   At the same time, by holding technical forums and releasing the "2025 Construction Machinery Green Development White Paper", it provides enterprises with transformation ideas (such as "how to reduce carbon footprint through equipment electrification" and "how to improve operation and maintenance efficiency using digital technology"), accelerating the high-quality and sustainable development of the construction machinery industry.

3. Build a Global "Exchange and Cooperation Platform" and Promote Industry Chain Interconnection

   This exhibition is expected to attract more than 1,000 overseas purchasers from 20 countries and regions, providing channels for Chinese construction machinery brands to "go global" (such as connecting with infrastructure project orders in Southeast Asia and the Middle East); at the same time, it also creates opportunities for domestic enterprises to introduce international advanced technologies (such as European equipment remanufacturing technology and Japanese hydraulic system optimization technology) and carry out cross-border cooperation.

   In addition, the exhibition also invites upstream and downstream enterprises in the industry chain such as equipment parts suppliers, remanufacturing enterprises, and financial institutions to participate, forming a complete ecological closed loop of "equipment procurement - technical exchange - financial support - green recycling", promoting the interconnection of the global construction machinery industry chain and driving the coordinated development of the industry.

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